International Olympic Committee (IOC)

Interview with Timo Lumme, the International Olympic Committee’s director of television and marketing, on Olympics rights deals signed in Asia, Mena and sub-Saharan Africa.

Audiences for the Olympic Games will not fall across Europe following the new long-term deal with the Discovery Communications media group, the International Olympic Committee told TV Sports Markets this week.

Interview with Timo Lumme, managing director of television and marketing services for the IOC, on the committee’s €1.3bn pan-European deal with Discovery Communications.

The International Olympic Committee has said it received more than 10 bids in the auction that resulted in US media and entertainment company Discovery Communications and its pan-European sports broadcaster Eurosport acquiring television and multi-platform rights in a host of European markets for four editions of the Olympic Games, from 2018 to 2024.

US media and entertainment company Discovery Communications and its pan-European sports broadcaster Eurosport have acquired television and multi-platform rights in a host of European markets for four editions of the Olympic Games, from 2018 to 2024, in a deal valued at €1.3bn ($1.46bn).

The International Olympic Committee has launched a tender process for the sale of the broadcast rights to the 2018 and 2020 Olympic Games for all European territories, with the exception of France and the UK.

The International Olympic Committee plans to launch its new Olympic channel in April 2016, just months before the summer Olympic Games in Rio de Janeiro.

The International Olympic Committee expects to increase the value of its European media rights despite the gloomy economic outlook across much of the continent.

Interview with Timo Lumme, the IOC’s managing director of television and marketing, about the launch of its European tender for the 2018 and 2020 Olympic Games, and its advisory deal with IMG Events & Media.

The International Olympic Committee has appointed the IMG agency for consultancy services related to the European broadcast rights tender for the 2018 winter Olympic Games and 2020 summer Games, with the process set to launch on May 11.

The International Olympic Committee has said it holds no plans to drive an extended roll out of ultra high-definition 4K coverage for the 2016 summer Games in Rio de Janeiro.

The International Olympic Committee has completed its rights sales for the 2016 summer Olympic Games after agreeing a deal with Cuban state broadcaster Instituto Cubano de Radio y Televisión.

The International Olympic Committee has commenced work on its new Olympic channel with Dick Ebersol, former chairman of the NBC Sports Group division of US media company NBCUniversal, brought on board as a special adviser for the project.

The International Olympic Committee earned a significant increase from Chinese state broadcaster CCTV this month, but the new deal still falls well short of the true market value of the Games.

The new Olympic television channel will launch in English and possibly Spanish and Chinese initially before other languages are added, according to the International Olympic Committee’s (IOC) managing director for television and marketing services, Timo Lumme.