International Triathlon Union
OTT service could be key to Infront turning profit on World Triathlon deal
Boosting the take-up of TriathlonLive, the direct-to-consumer OTT service operated jointly by the Infront agency and World Triathlon, is seen by experts as the agency’s best chance of increasing the margins on its global rights deal with the sport’s world governing body.
ITU launches revamped streaming platform
The International Triathlon Union (ITU) has launched its new-look on-demand streaming platform ahead of the first World Triathlon Series event of the season in Abu Dhabi on Friday.
TriathlonLive