ISL (International Swimming League)
The International Swimming League is working on two fronts to increase exposure and engagement levels ahead of its second season. It is in renewal talks with many of the broadcasters who covered the league’s inaugural season, while pushing ahead with the development of its own direct-to-consumer OTT platform.
Discovery-owned broadcaster Eurosport’s deal in Europe and Asia-Pacific for new franchise-based competition the International Swimming League also mandates it to act as the rights-holder’s global media-rights agency.
This weekend’s final regular-season event from the International Swimming League, the new franchise-based competition, is to be streamed live by the BBC, the UK public-service broadcaster.
The new franchise-based International Swimming League will receive free-to-air exposure in Canada after a rights agreement was struck with CBC Sports, the sports arm of the public broadcaster
The new franchise-based International Swimming League is poised to sign media-rights deals in Latin America and Israel, SportBusiness Media understands