Japan Consortium of Broadcasters

The International Olympic Committee extended a long run of media-rights revenue growth in Japan in its latest deal with the market’s free-to-air broadcaster consortium for 2026 to 2032, when the special case of the large Tokyo 2020 sales cycle is disregarded.

The Japan Consortium, which includes public-service broadcaster NHK and the Japan Commercial Broadcasters Association (JBA), has extended its Olympic Games rights deal until the 2032 summer Olympics

The Japan Consortium of broadcasters has deepened its relationship with the International Olympic Committee’s digital platform, Olympic Channel, as the country today (Tuesday) marked the two-year countdown t…