JTBC (Korea)

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South Korean pay-television broadcaster JTBC’s recent acquisition of Olympics Games rights has jolted the country’s sluggish sports media rights market and delivered an unexpectedly strong fee increase for the International Olympic Committee.

Asian Football Confederation rights have increased in value by 86 per cent in South Korea after cable-television broadcaster JTBC outbid the country’s free-to-air cartel.

South Korean pay-television broadcaster JTBC has acquired rights to the Olympic Games for 2026 to 2032, ending the ‘Korea Pool’'s traditional hold on the property.

South Korean pay-television broadcaster JTBC may be close to a deal with the International Olympic Committee about broadcast rights, potentially including a momentous 2032 Olympics jointly hosted by North…