The slew of media-rights deals agreed for the Korean K League ahead of its recent restart did not generate large revenues for international distributor Sportradar. But the league hopes to capitalise, in the years to come, on the boost to its profile, as one of the first competitions to restart after Covid-19-related shutdowns.
The Korea Football Association is finalising a deal with pay-television broadcaster JTBC for domestic K-League media rights for the 2020-23 cycle, but men’s senior national-team matches remain on the market after a lacklustre response to a tender held in January.
Korea’s K-League and the Korean Football Association have pooled their media rights, but an initial tender attracted no firm bids, forcing the rights-holders to extend the deadline and change the tender’s terms to allow consortia to participate.
Korean football's K League and its media rights distribution partner Sportradar have agreed deals in 17 international markets ahead of the league's 2020 season restart today
Korean football's K League will stream the first match of its restarted 2020 season this Friday for free to a global audience on YouTube and Twitter
Korean football's K League has announced new domestic broadcasters ahead of the planned restart of its season this Friday, May 8