Lagardère Sports

Pan-European club basketball competition the VTB United League is preparing a tender for its international media and betting rights as it targets an uplift in value from its current deal with the Lagardère …

The International Netball Federation has engaged in its first media-rights partnership with an agency, agreeing a six-year deal with Lagardère Sports.

The Lagardère Sports agency has finalised three free-to-air deals for rights to the 2018 Association of Southeast Asian Nations Football Federation (AFF) Championship.

The Asian Football Confederation has gambled by awarding its commercial rights to a joint venture of two relative newcomers: Chinese media company Wuhan DDMC Culture and Synergy Sports, the agency set up by former Team Marketing executives Patrick Murphy and David Tyler.

Infront has beaten competition from rival agency IMG and the European Broadcasting Union to hold on to the international skiing federation’s global media and marketing rights.

Lagardère Sports last month secured coverage in Germany and Austria for the Kontinental Hockey League following years without a partner.

The Lagardère Sports agency has agreed a deal to market rights to the inaugural edition of the Athletics World Cup.

Indian pay-television broadcaster DSport’s acquisition of rights to the Nidahas Trophy T20 tri-series between Sri Lanka, India and Bangladesh is its most significant deal since its 2017 launch.

Lagardère Sports agreed to pay an increase of about 50 per cent for international Asian Table Tennis Union rights in its renewal at the end of last month.

Conmebol, the governing body for South American football, is hoping for a solid increase in the value of its global Copa Libertadores and Copa Sudamericana commercial rights.

Football Federation Australia earned a substantial increase in the value of its international media rights in a deal with the IMG agency last month.

OTT operator LeSports’ latest financing round could be at risk if rights-holders take legal action over missed payments, TV Sports Markets understands.

Asian Football Confederation media rights in the Indian subcontinent are likely to remain steady or fall in value, with no deal in place for the 2017 to 2020 cycle.

The Asian Football Confederation said this week there were three main reasons why the value of its media and marketing rights would increase in the next cycle.

Lagardère Sports last month agreed to distribute international media rights to events organised by the Football Association of Thailand.

Lagardère Sports has more than doubled its fee to renew its commercial rights to the Association of Southeast Asian Nations Football Federation’s biennial national team tournament.