Lagardère Sports

The senior management of Ufa Sports supported the sale of the agency to Lagardère Unlimited on the understanding that Lagardère has ambitions to become a major force in the sports-rights market once again, TV Sports Markets understands.

The Lagardère Unlimited sports marketing division of media conglomerate Lagardère has today (Thursday) acquired the UFA Sports agency.

Strong commitments – in both financial and attention terms – offered by the RDA Television and IEC in Sports agencies persuaded World Rugby to eschew larger players in its search for a new distribution partner for its second-tier properties.

The rights-trading subsidiaries of sports marketing company Lagardère Unlimited look set for a double boost. World Sport Group is close to renewing its contract with the Asian confederation, while Sportfive remains favourite to renew its deal for African confederation rights.

The International Premier Tennis League is thought to have set the Ufa Sports agency a target for global media rights sales for this year’s inaugural event in order to trigger a two-year extension, for 2015 and 2016.

German pay-television broadcaster Sportdigital picked up the rights to four football leagues in recent weeks as it bolstered its international football programming.

The IMG Media agency today (June 13, 2014) confirmed a deal to distribute global media rights to European club rugby's new elite tournaments, run by European Professional Club Rugby.

Read here TV Sports Markets' report from two weeks ago on how IMG won the bidding war with rival agencies to land the rights.

Interviews with Matt Brabants, senior vice president of global media distribution and business operations, and Elsa Memmi, vice president of global media distribution across Europe, the Middle East and Africa, on the NBA’s global media rights strategy.

India holds the key to high value of Asian badminton rights in MP & Silva deal

EBU close to renewing deal for Austrian skiing rights

IEC in Sports shows off technology hub with Japanese rugby

More top-level defections raise questions about Sportfive International

Al Jazeera beats rivals to land handball World Championships

Ufa Sports: We will bounce back after handball loss

Interview with Sandi Sola, treasurer and executive member of the International Handball Federation, on its new global deal with Al Jazeera covering the World Championships in 2015 and 2017.

IMG/Eurosport deal for LTA rights is a blow for IEC in Sports

OneAsia China event cancellation is 'bad timing'

Fina closes deals with EBU and IEC in Sports

Sportfive/IEC says pooling of rights will give agencies stronger base to take on rivals