Lagardère Sports

IMG stretches the budget for badminton rights and now faces challenge of the market

Centralisation of rights brings big pay day for Badminton World Federation

Has Seamus O'Brien backed the wrong horse in the New York Cosmos now that the Abu Dhabi-backed New York City are on the scene?

The recipe is simple: take the world’s most popular sport in a market primed for growth, get in while the sport, the broadcast market or the economy more generally is underdeveloped, invest in long-term p…