Lega Basket

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Lega Basket, the governing body of top tier Italian basketball, saw its domestic pay-television media-rights income growth slow considerably in the 2020-22 rights round, driven by a significantly less competitive market.

Italy’s Lega Basket has seen the value of its domestic and international rights almost double in new deals with Rai and Discovery Communications.

Türk Telekom has acquired rights to an assortment of European basketball leagues in recent weeks to compensate for its lack of Euroleague and Turkish domestic league coverage.

Italy’s top basketball league, Lega Basket Serie A, has more than doubled the value of its international rights in a renewal with the MP & Silva agency.

IMG Arena, the sports betting arm of the IMG agency, has agreed a long-term rights deal with Lega Basket Serie A (LBA), the top tier of Italian club basketball

SN1 Trading, the consultancy and media rights agency, will use the Content Arena platform to distribute its recently acquired international rights to the top tier of Italian domestic basketball

All live matches from Italian basketball’s Serie A are to be marketed to international broadcasters for the first time in the two-year agreement with SN1 Trading, the rights arm of Munich-based consultancy S…

Lega Basket Serie A, the governing body for Italian basketball’s top division, has finalised a three-year agreement with Infront that affords the agency the title of exclusive marketing, sponsorship a…