France’s football federation earned an increase of about 170 per cent in the value of its domestic women’s and youth football media rights last month.
Uefa has failed to secure any meaningful uplift in value for its national team competitions in deals agreed recently in France and Germany. The deals underline that, while Europe remains the bedrock of value for Uefa, it has become a difficult region in which to achieve growth for its national team properties.
Uefa increased the value of the women’s European Championship tournament hugely in a deal with France Télévisions last month.
Uefa enjoyed differing levels of success in the sales of its club competition rights in France and Southeast Asia last month. The outcome points to a cooling of the French market but suggests there is still margin for substantial growth in several major Asian territories.
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