French commercial broadcasters TF1 and M6 have confirmed the acquisition of rights for France national football team matches over four years, from 2018-19 to 2021-22.
France’s football federation earned an increase of about 170 per cent in the value of its domestic women’s and youth football media rights last month.
Uefa has failed to secure any meaningful uplift in value for its national team competitions in deals agreed recently in France and Germany. The deals underline that, while Europe remains the bedrock of value for Uefa, it has become a difficult region in which to achieve growth for its national team properties.
Uefa increased the value of the women’s European Championship tournament hugely in a deal with France Télévisions last month.
Jacques Lambert, the head of the local organising committee for the Uefa Euro 2016, is hopeful more games from the national team football tournament in France will end up being shown on free-to-air television in the country.