MBC (Korea)

Korean ecommerce company Coupang has been making aggressive bids for sports content since entering the market six months ago, culminating in a major bid for Tokyo 2020 Olympics rights in recent weeks.

Korean ecommerce group Coupang is reported to be close to acquiring streaming rights for the Tokyo 2020 Olympics in a sublicensing deal with the ‘Korea Pool’ of terrestrial broadcasters.

The Korea Baseball Organisation has agreed a domestic media rights deal with the country's three main free-to-air broadcasters worth KRW54bn ($45m) per season for the four seasons from 2020 to 2023, according…