Migu
Chinese Super League domestic rights value plummets after collapse of CSM agreement
The Chinese Super League is heading for a massive drop in its domestic media-rights income under a series of deals being finalised for the 2021 season onward.
UFC investment in China begins to pay off with Migu deal
The Ultimate Fighting Championship has secured a strong increase in the value of its media rights in China thanks to heavy investment on its presence in the market.
China Mobile rights spree doesn’t herald new boom, but raises hopes for competition
Three big deals by telco China Mobile have raised cautious hopes for competition in the Chinese rights market after a dreadful 2020.
Migu to show Olympics and World Cup under CCTV content tie-up
Chinese streaming platform China Mobile Migu will carry live and on-demand coverage of the 2020 Tokyo Olympics, the Beijing 2022 Winter Olympics and the 2022 Fifa World Cup, under a deal with state broadcaster…
China Mobile inks fitness content deal with Les Mills
China Mobile’s video entertainment unit Migu and New Zealand-based fitness brand Les Mills have agreed a deal to develop personal fitness content for the Chinese market
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