MTV3 (Finland)

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The Finnish Ice Hockey Association has increased the value of its domestic rights by about 60 per cent in a new deal with US media group Discovery, whilst retaining the same level of free-to-air exposure.

Media group Discovery’s willingness to acquire more ATP Tour content in the Nordic region than rival broadcasters had in the current cycle was key to its successful acquisition of the property.

The World Rally Championship turned down bigger offers for its rights in Finland in order to agree a deal with public-service broadcaster YLE that will allow it to hold on to content for its OTT platform,…

Fifa has earned an increase in the value of World Cup rights in Finland after the winter scheduling of the 2022 tournament in Qatar sparked competition between the country's commercial broadcasters.

MTV3 will pay about 20 per cent more for Formula One media rights in Finland in a renewed deal, TV Sports Markets understands.

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Features

The ATP is earning less from market-by-market sales in the Nordics than from the last cycle’s pan-regional deal, after Modern Times Group added World Tour rights in Norway and Sweden to its earlier Denmark deal last month. A separate deal has also been agreed in Finland with MTV3.

Uefa last month recorded huge fee increases for its Champions League and Europa League media rights in Finland and Switzerland. 

MotoGP will be shown live in Finland again this season after a one-year hiatus, although it will be earning about 60 per cent less than from its last live rights deal in the country.

Finnish commercial and pay-television broadcaster MTV3 acquired a package of ice hockey rights from Infront Sports & Media, negotiating a slightly reduced fee, as local broadcasters wait on the upcoming sale of domestic ice hockey rights.

Finnish commercial and pay-television broadcaster Nelonen is set to reduce its investment in sports rights, experts say, following its move to cut jobs and dismantle its sport department.

The International Ice Hockey Federation this week secured a strong increase in the value of the media and marketing rights to its World Championship, but some experts believe it could have earned even more.

Infront strikes first deals for new Champions Hockey League

First ever tie in ski-jumping’s Four Hills tournament attracts huge television audiences.