The ATP is earning less from market-by-market sales in the Nordics than from the last cycle’s pan-regional deal, after Modern Times Group added World Tour rights in Norway and Sweden to its earlier Denmark deal last month. A separate deal has also been agreed in Finland with MTV3.
Uefa last month recorded huge fee increases for its Champions League and Europa League media rights in Finland and Switzerland.
Finnish commercial and pay-television broadcaster Nelonen is set to reduce its investment in sports rights, experts say, following its move to cut jobs and dismantle its sport department.
The International Ice Hockey Federation this week secured a strong increase in the value of the media and marketing rights to its World Championship, but some experts believe it could have earned even more.
Infront strikes first deals for new Champions Hockey League