The NBA has maintained its existing rights revenue picture in Brazil, in extensions with media group Globo and commercial broadcaster Bandeirantes for pay-television and free-to-air rights, respectively.
The National Basketball Association entertained the possibility of going exclusively direct-to-consumer in France as a way of counterbalancing a lack of competition in its latest renewal with pay-television broadcaster beIN Sports, SportBusiness Media understands.
The LA Lakers was the most popular NBA team, and Stephen Curry the most popular NBA player, on Chinese social media in 2019-20, according to digital media specialist Mailman's annual NBA Red Card report
Brazilian commercial broadcaster Bandeirantes has agreed a multi-year extension to its free-to-air rights deal with the NBA, as the North American basketball league’s 2020-21 season prepares to tip off.
The NBA has avoided a severe decrease in fee for its rights in Belgium despite an absence of competition, renewing with Eleven Sports Network for the 2020-23 cycle at a slight reduction compared to the previous cycle.
CCTV, the state-run Chinese broadcaster, will air the fifth game of the NBA Finals series, marking the first time an NBA game will be broadcast in China since a controversial tweet damaged the nation’s r…
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