National Basketball Association (NBA)

National Basketball Association media rights soared in value in Hong Kong by more than 500 per cent this week as LeSports displaced incumbent rights-holder PCCW.

The National Basketball Association has more than doubled the value of its media rights in sub-Saharan Africa after securing an exclusive deal with start-up pay-television operator Kwesé TV.

The Saran Media agency’s barter deal with Turkish commercial broadcaster TV8 for National Basketball Association rights demonstrates how local interest in the NBA has waned over the last two years.

Start-up pay-television operator Kwese TV is the latest company set to challenge SuperSport in the sub-Saharan market, and its Kwese Sports channel is already battling the dominant sports broadcaster head-on for rights outside South Africa.

The threat of an OTT player entering the local television market helped Israel’s Premier League to a 198-per-cent increase in the value of its media rights last month.

The National Basketball Association has finalised a string of deals outside its domestic US market in recent weeks, securing large increases in Germany, Austria, Switzerland and India, and a modest uplift in Poland.

The IMG Events & Media agency has agreed a multi-year rights partnership with North American basketball league the NBA that will see games broadcast on Sport 24, the IMG-produced live sports channel for the in-flight and in-ship markets.

NBA, the North American basketball league, has signed a five-season extension to its partnership with Sony-owned Indian broadcaster Multi Screen Media, from 2016 to 2020.

North America’s National Basketball Association has said it will expand the remit of its out-of-market live game service, NBA League Pass, to allow fans to purchase single game and individual team packages from the 2015-16 season.

Caribbean telecommunications company Digicel has signed a multi-year broadcasting partnership with North American basketball league the NBA.

The National Basketball Association’s exclusive digital rights deal with Chinese internet operator Tencent, agreed late last month, looks to be a landmark one for the country’s media-rights market.

The National Basketball Association secured a decent rights-fee increase in its extension with UK pay-television broadcaster BT Sport earlier this month.

Chinese internet company Tencent has struck an exclusive digital partnership with the North American NBA basketball league.

UK pay-television broadcaster BT Sport has announced a multi-year expansion of its partnership with North American basketball league the NBA.

North American basketball league the NBA and media company Red Bull Media House have signed as content partners for Korean electronics company Samsung’s new virtual reality video platform.

Norwegian commercial and pay-television broadcaster TV2 has agreed a two-year deal for rights to North American basketball league the NBA.