National Basketball Association (NBA)

USA

The National Basketball Association has created an alternate broadcast option devoted to sports betting within its suite of video platforms
USA

Both the National Hockey League and National Basketball Association returned to play after delays of more than four months due to the Covid-19 pandemic and generated strong ratings among American television…
USA

The National Basketball Association has struck a renewed and enlarged multiyear marketing and content agreement with Verizon Media-owned Yahoo Sports that will see the company deploy NBA games in virtual…

The NBA season got underway yesterday (Thursday) without television coverage in China as state broadcaster CCTV maintained its blackout amid a long-running dispute with the basketball league

The value of NBA rights in the Philippines has fallen sharply due to the withdrawal of two major sports broadcasters, Solar Entertainment and ABS-CBN, from the market.

Israeli pay-television broadcaster The Sports Channel has renewed its rights to the National Basketball Association until the end of the 2025-26 season
USA

The NBA basketball league has signed a multi-year deal with smart-TV operating system VIIDAA USA to make its NBA League Pass subscription service available for purchase on all Hisense and Toshiba TVs through…

International OTT streaming platform Megogo has acquired broadcast rights in Russia to the National Basketball Association in a deal running to 2023.

Sports and entertainment group Endeavor has secured a $260m loan to help it through the Covid-19 downturn, the Wall Street Journal reports. The loan supplements an existing $2
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The late Los Angeles Lakers legend Kobe Bryant hired a documentary crew to record the final season of his storied National Basketball Association career in 2015-16, it has emerged

French pay-television broadcaster beIN Sports will from today (Tuesday) devote one of its overflow channels exclusively to archive content from the National Basketball League
USA

The National Basketball Association and US sports network ESPN are reportedly planning to put on a H-O-R-S-E competition involving several high-profile players
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ESPN has moved up the release date for its highly anticipated 10-part documentary series The Last Dance from June to a new start of April 19 due to widespread viewer demand amid the ongoing sports hiatus.
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The National Football League and National Basketball Association announced they will offer free previews of their subscription digital products to fans free of charge amid the absence of any live sports…

Traditional sports players must take insights gleaned from esports and other innovations if they are to engage with younger audiences, according to Matt Brabants, the NBA’s senior vice-president of global m…
USA

Major sports federations have urged the US government to keep Saudi Arabia on its main list of countries that do not adequately protect intellectual property as a result of the widespread piracy of content…
USA

The format change of the National Basketball Association All-Star Game has proven a hit with fans, with TV ratings for this year's event at Chicago's United Center averaging 7