National Basketball Association (NBA)
Masters, NBA, ‘SNB’ all post ratings increases
Results extend ongoing trend of viewership lift across North American sports
CCTV shows first NBA game after 18-month blackout
Chinese state broadcaster CCTV today (Wednesday) broadcast an NBA game for the first time since October 2020
ESPN paying big increase in latest NBA deal in the Netherlands
The NBA opted for a four-season deal with ESPN to bring the agreement in line with ESPN’s domestic rights deal in the US, which also expires at the end of 2024-25.
TNT, ESPN2 to simulcast inaugural NBA HBCU Classic
The National Basketball Association has announced that the inaugural NBA HBCU Classic will be simulcast on TNT and ESPN2 on February 19 as part of the 2022 NBA All-Star Weekend in Cleveland, Ohio.
NBA nets increase in DACH, plateaus in Poland, back on air in Norway
The National Basketball Association has secured a decent increase in Germany, Austria and Switzerland (DACH) and regained exposure in Norway, but saw its rights value stagnate in Poland.
Sinclair completes NBA digital rights, DTC financing deals
Rights agreement joins one made last month with the National Hockey League
Sinclair nears digital rights deal with NBA, new financing
Agreement advances efforts for planned regional streaming service
Viacom18 deal shows NBA yet to break through in India
Indian media group Viacom18’s three-season deal for rights to the NBA reflects the property’s stagnant profile in the country, where broadcaster interest in the league has waned.
Mowins to become first woman to call NBA regular-season game on ESPN
Veteran American sports commentator Beth Mowins will make history on December 3 when she becomes the first woman to call a National Basketball Association regular-season game on ESPN
Viacom18 nets NBA rights in India
Indian media group Viacom18 has secured a multi-year deal for National Basketball Association broadcast rights in India
NBA weathers storm to increase digital rights revenue in China
The NBA will earn record revenue from its digital media rights in China in the coming seasons, despite the ravages of the pandemic and the 2019 Daryl Morey controversy.
NBA lands huge increase in Greece but suffers decline in Mena
The NBA secured a big uplift fee in Greece, while a late agreement with beIN in the Middle East and North Africa resulted in a decline.
SABC nets two-year deal for NBA with eye on more top-tier properties
The NBA, which opened its African headquarters in Johannesburg in 2010, sees widespread free-to-air coverage on the public-service broadcaster as key to growth in South Africa.
China Mobile extends technology partnership with NBA
Chinese telco China Mobile has extended a marketing partnership with the NBA in a new, five-season deal starting with the 2021-22 season now underway
BeIN renews NBA rights in Mena region
BeIN Media Group has extended its rights to NBA games in the Middle East and North Africa, under a multi-year agreement announced today (Wednesday)
NBA returns to SABC in multi-year deal
The SABC, the South African public-service broadcaster, has acquired free-to-air rights to the National Basketball League in a “multi-year” agreement announced this afternoon.
Kuaishou becomes NBA’s short video partner in China
Social video platform Kuaishou has become the NBA's official short video platform in China under a multi-year deal
ESPN replaces Ziggo as NBA rights-holder in the Netherlands
Dutch pay-television broadcaster ESPN has acquired rights to the NBA basketball league ahead of the start of the 2021-22 season later this month