National Football League

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Network set to draw one of the largest viewing audiences of the 2021 regular season
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Strong word-of-mouth for new presentation manifests itself in rising viewership
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Long-running documentary series shifts out of setting in training camps
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ESPN's "Monday Night Football" coverage caps off strong start to 2021 season
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Out-of-market package remains of high interest to multiple suitors
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Network reaches record pricing for recent sales of inventory
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Kids-themed production to return during Wild Card weekend in January
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Collective audience is smallest since 2009, bucking season-long audience improvement for league
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First weekend of playoffs continues audience gains for the league shown during the regular season
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Audience boost is second in a row after two years of decline, and comes despite poor team performance in top three markets
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Thanksgiving Day matchup between Dallas and Buffalo is most-watched NFL regular-season game in three years