NBA 2K League
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The NBA 2K League has signed a multi-faceted rights deal with ESPN, which includes the first linear broadcasts of the National Basketball Association’s esports property in the US.
Traditional sports players must take insights gleaned from esports and other innovations if they are to engage with younger audiences, according to Matt Brabants, the NBA’s senior vice-president of global m…
Chinese technology conglomerate Tencent will become the first platform to stream NBA 2K League matches in China