NBA 2K League
Meta signs VR-focused deals with Peacock, NBA 2K League
Technology company Meta has agreed a deal for its virtual reality platforms to carry content from NBC Universal’s Peacock streaming service, while it has signed a separate VR-focused deal with the NBA 2…
NBA 2K League signs multi-faceted rights deal with ESPN
The NBA 2K League has signed a multi-faceted rights deal with ESPN, which includes the first linear broadcasts of the National Basketball Association’s esports property in the US.
NBA’s Brabants: Traditional sports must follow esports to capture young viewers
Traditional sports players must take insights gleaned from esports and other innovations if they are to engage with younger audiences, according to Matt Brabants, the NBA’s senior vice-president of global m…
Tencent signs Chinese streaming deal with NBA 2K League
Chinese technology conglomerate Tencent will become the first platform to stream NBA 2K League matches in China