NBC Sports

NFL
USA

League generates its best-ever average viewership for Thanksgiving Day games
Motorsport
USA

NASCAR has announced its 2023 schedule, including broadcast networks and times for the Cup Series, Xfinity Series, and Truck Series, garnering its greatest level of broadcast exposure in more than a decade,…
Winter Sports
USA

US Ski & Snowboard has secured a long-term strategic partnership with outdoor recreation media and services company Outside Interactive, which will stream International Ski Federation (FIS) World Cup …
NFL
USA

Leading online gaming operator BetMGM is significantly increasing its presence on NBC Sports by striking a partnership for the 2022 National Football League season, highlighted by high-profile integrations…
NFL
USA

Each of league's US rightsholders see markers of audience growth
NFL
USA

Buccaneers-Cowboys clash delivers 35 per cent viewership boost
Golf
USA

NBC Sports chairman Pete Bevacqua says he remains bullish about the future of the PGA Tour despite a number of leading players continuing to join the rival Saudi-backed breakaway tour LIV Golf
Football
USA

Peacock, NBCUniversal’s streaming service, averaged 796,000 viewers during the August 22 Premier League match between Manchester United and Liverpool, setting a new Peacock audience record for a Premier L…
US College Sport
USA

Agreements are by far the most lucrative conference pacts in US college sports history
Cycling
USA

NBC Sports has secured the United States broadcast rights to the Women’s Tour de France, with the event to be aired on cable channel CNBC and streaming service Peacock.
Basketball
USA

NBC Sports Chicago and NBC Sports Philadelphia, two NBC Sports regional sports networks, are partnering with gaming company PointsBet to present an alternate National Basketball Association sports-betting…
Olympic Games
USA

Wide range of difficult factors contribute to significant viewership decline
NFL
USA

Rams' dramatic comeback victory generates best US viewership in five years
Olympic Games
USA

The 2022 Beijing Winter Olympics Opening Ceremony attracted a Total Audience Delivery (TAD) of nearly 16 million viewers across multiple NBCUniversal platforms in the United States, representing a record-low …
NFL
USA

Multiple held-back units sell for $7m each, with the network setting new records for the event.
NFL
USA

Dramatic quartet of postseason games deliver historic audience totals
American Football
USA

Competing US broadcast networks join together to boost fan interest in league