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Dorna Sports, the commercial rights-holder of MotoGP, has prioritised exposure over the rights fee in its deal with US network NBC for the 2020-22 cycle, SportBusiness Media understands.
USA

Last weekend’s push by the National Football League and CBS Sports to engage younger audiences proved to be a substantial hit, as the specially designed production of a Wild Card playoff game on Nickelodeon g…
USA

The Atlantic 10 collegiate athletic conference, one of the top mid-majors in American college sports, has secured a multiyear domestic media rights extension with NBC Sports for men's and women's basketball
USA

The National Football League, which battled a series of operational challenges related to the Covid-19 pandemic throughout its 2020 regular season, ended the schedule down 7 per cent in domestic television…
USA

NBC Sports has announced that the National Women’s Hockey League 2021 Isobel Cup semifinals and final will air live exclusively on cable network NBCSN on February 4-5.