NCAA
Women’s college basketball title decider shatters viewership records
The NCAA women's basketball championship game drew a record-shattering 18.7 million viewers, peaking at 24 million as South Carolina won a second title in three years.
Iowa-LSU smashes women’s basketball record viewership on ESPN
The highly anticipated NCAA women's basketball Elite Eight matchup between Iowa and Louisiana State drew a record 12.3 million viewers on ESPN, eclipsing the record of 9.9 million during last year's clash between the same teams.
CBS, TNT remain bullish over March Madness viewing figures
CBS Sports and TNT Sports are not concerned about a potential viewership dip at this year's NCAA men's basketball tournament after last year's lowest-performing championship game and an absence of star…
NCAA bundles women’s basketball into $920m, eight-year ESPN deal
The National Collegiate Athletic Association has agreed a new eight-year domestic and international rights deal with ESPN for 40 of its championships in an agreement worth $920m (€840m).
Sky makes opportunistic college sports move in the UK
UK pay-television broadcaster Sky has stepped in to show US college football and basketball in the UK for the remainder of the 2023-24 season and the whole of 2024-25, ensuring that NCAA Division I football and basketball will receive coverage after almost three months without a deal.
NCAA men’s Final Four, championship suffer viewership decline
The audiences for the NCAA men's basketball tournament Final Four and national championship in Houston saw declines, with the championship game averaging 14
NCAA women’s basketball breaks all records on ESPN platforms
The championship game of the NCAA women's basketball tournament has broken viewership records on ESPN platforms, with 9
BeIN Sports France renews NCAA college sports deal with ESPN
Pay-TV broadcaster beIN Sports France has renewed its agreement with ESPN for rights to National Collegiate Athletic Association (NCAA) tournaments
NCAA women’s basketball breaks ESPN viewership records
The NCAA Division I Women's Basketball Tournament on ESPN has set multiple records, including total minutes watched, average viewers per game, and the single-game viewership record
Men’s March Madness viewership steady, women’s rises
Viewership of the men's NCAA Division I Basketball Tournament has been steady compared to the 2022 tournament's first two rounds on CBS and Warner Bros
ABC to air NCAA women’s basketball title game
The 2023 National Collegiate Athletic Association Division I women’s basketball championship will be broadcast on ABC for the first time.
The game is scheduled for Sunday, April 2 at 3 p.m.
Kansas-UNC title clash caps off March Madness growth
The University of Kansas' dramatic comeback victory over North Carolina to win the National Collegiate Athletic Association’s Division I men’s basketball tournament averaged 18.1 mil
North Carolina-Duke Final Four game draws historic audience
Final Four clash is projected to be second-best college basketball audience ever on US cable TV
Helbiz Media adds NCAA rights to Italian offering
Helbiz Media, a division of US-based micro-mobility company Helbiz, has acquired rights in Italy to American football and basketball championships organised by the National Collegiate Athletics Association…
TV3 signs ESPN deal for NCAA basketball coverage in Baltics
Baltic media group TV3 has agreed a content deal with ESPN Sports Media for NCAA men’s college basketball.
BeIN acquires NCAA rights in France in ESPN deal
Subscription broadcaster beIN Sports has acquired rights in France to National Collegiate Athletic Association (NCAA) events through an agreement with US sports broadcaster ESPN
Independent report details NCAA gender disparities
Equity review recommends joint Final Four for two Division I basketball tournaments
College Football Playoff title game draws nearly 26m US viewers
Both title game, entire playoff series shows audience growth