Tennis Australia told TV Sports Markets its commitment to an open tender for its domestic rights allowed commercial broadcaster Nine to acquire them in a surprise deal.
US Masters media rights in Australia will remain at a similar value in new free-to-air and pay-television deals with Nine and Fox Sports respectively.
Commercial broadcaster Nine will pay between A$3.5m (€2.4m/$2.7m) and A$4m for free-to-air rights to the Australian national team’s remaining 2018 World Cup qualifiers.
Deals for Australia’s new top-tier netball competition signify a strong commitment from broadcasters to women’s sport and could signal a step-change in revenue earned by Netball Australia.
Australia’s National Rugby League this week said its unprecedented decision to strike a deal for free-to-air rights ahead of negotiating pay-television rights had contributed to its record total media-rights income.
Nine’s capture of additional National Rugby League free-to-air rights helped drive a record fee for the Aussie Rules Australian Football League, as both codes agreed new deals this month.
The National Rugby League’s decision to accelerate its sales process means the two biggest sport properties in Australia will negotiate new deals simultaneously.
Australian commercial broadcaster Seven is paying a high price in its deal for the Olympic Games of 2016, 2018 and 2020, local media-rights experts say, but the broadcaster will view the deal as a good investment for a number of reasons.
Analysts claim that Australian commercial broadcasters Seven and Ten overpaid for Australian Football League rights