Nova (Bulgaria)

United Media’s new deal for English Premier League rights will dramatically increase the league’s value in Greece over the next six seasons, while a new deal in Bulgaria has produced a more modest uplift.

Swedish media company Modern Times Group has confirmed that it has sold its 95-per-cent share in Bulgaria’s Nova Broadcasting Group to Advance Media Group.

The English Premier League has increased the value of its rights in 27 territories across Central and Eastern Europe, and Central Asia in two separate deals, after carving out Bulgaria to capitalise on…

Bulgarian commercial broadcaster Nova has acquired English Premier League rights in a new three-season deal, from 2019-20 to 2021-22, directly from the rights-holder