NTV Spor (Turkey)

The Saran Media agency’s barter deal with Turkish commercial broadcaster TV8 for National Basketball Association rights demonstrates how local interest in the NBA has waned over the last two years.

Turkish pay-television operator Digiturk and sports broadcaster NTV Spor have agreed a three-year deal for rights to the Turkish Basketball League, the sport’s top division in the country.

The Euroleague doubled the value of its media rights in Turkey this month as pay-television operator Digiturk ousted incumbent rights-holder, NTV Spor.