Oliver & Ohlbaum
Football League considers its options as Sky ponders renewal
To secure an increase in the value of its domestic media rights, the English Football League must make pay-television operator Sky believe it is facing real competition and enable the bigger clubs to control their own digital services in a way that neither erodes Sky’s exclusivity nor upsets the smaller clubs.
Pitch renews Football League international rights
England’s Football League has opted to renew its international rights deal with the Pitch International agency, TV Sports Markets understands.