Greek pay-television broadcaster Cosmote has increased its outlay 10 per cent to renew its rights to Uefa’s club competitions for the 2021-24 cycle. The increase was driven by a desire to ward off the threat of resurgent pay-television broadcaster Nova.
Pay-television broadcaster Cosmote reduced its outlay on Greek Cup rights by two-thirds and pushed to shorten the renewal duration to just one season to give it an opportunity to review the impact on the property’s value of a restructuring of the competition, SportBusiness Media understands.
Greek public-service broadcaster ERT will recoup almost a quarter of its investment on the first two years of its deal for Formula One motor racing championship rights in a ‘cash plus content’ sublicensing agreement with pay-television broadcaster Cosmote.
Formula One rights in Greece will remain with incumbent rights-holders ERT and Cosmote in the next cycle, after a brief period of negotiation with local rights-broker, the Asset Ogilvy advertising agency
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