The value of French Ligue 1 rights in Greece and Cyprus is set for a small increase in a renewed deal with pay-television broadcaster Nova.
The Asset Ogilvy agency has made a small profit from selling on Spanish LaLiga rights in Greece and Cyprus, following renewals with pay-television broadcasters Cosmote and PrimeTel.
Greek pay-television broadcaster Nova has struck media-rights deals with eight Superleague clubs, effectively marking the end of the league’s collective rights selling.
Greek pay-television broadcaster Cosmote’s new deal with Uefa will significantly increase the number of national team matches it can broadcast at no extra cost.
Rights in Greece to Spain’s LaLiga have increased in value by about 50 per cent, while German Bundesliga rights have stayed flat in deals this month with Asset Ogilvy and Cosmote respectively.
Dorna Sports has prevented a decline in the value of MotoGP rights in Greece, renewing its deal earlier this month with Cosmote for about the same fee.
Euroleague Basketball has increased its media-rights income in the 2016-17 season by 36 per cent compared to 2015-16, and this will rise further in 2017-18 thanks mainly to a blockbuster deal in Greece.
Difficulties in the Greek media market meant Uefa suffered a decrease of about 23 per cent in the value of national team qualifying matches last month.
Basketball’s Euroleague is close to a new media-rights deal in Greece even though its existing contract has two seasons to run, TV Sports Markets understands.
Greek pay-television broadcaster OTE renewed its domestic media rights to the Greek Cup football competition.