Pitch International

W Series, the all-female motorsport competition, is prioritising exposure over revenue in its media-rights strategy for the series’ inaugural year, it has told SportBusiness Media, although it would be difficult for the series to adopt any other approach, according to industry experts.

W Series, the women’s motor-racing championship, has signed media rights deals covering its inaugural season across 35 territories in Asia, Africa and Oceania, it said Tuesday.

Nordic Entertainment (Nent) Group has acquired rights in the Nordics to the 2019 edition of the W Series, the new women’s motorsport championship.

W Series has appointed the Pitch International agency to market global media rights to the inaugural season of the women’s motor-racing championship.

OTT streaming service DAZN’s acquisition of rights to World Rally Championship, MotoGP and IndyCar in Germany, Austria and Switzerland is part of its plan to avoid customer churn and bolster content in the summer months when its football coverage breaks.

DAZN has completed its portfolio of rights to English football properties in Spain, adding the FA Cup, English League Cup and the English Football League in deals with the Pitch International agency

The Pitch International agency has hired Sunil Kaikini, head of international broadcasting at the English Premier League, to the new position of managing director of football

OTT service DAZN has struck a six-season deal to show English FA Cup matches in Germany, Austria and Switzerland, from 2018-19 to 2023-24

BeIN Media Group has struck a four-season deal for English Football League rights in multiple markets

Oli Slipper, co-founder of digital media company Perform, has been appointed executive chairman of the Pitch International agency

Two more India tours have not prevented a fall in the value of England and Wales Cricket Board (ECB) media rights in the Indian subcontinent.

The annual value of Six Nations media rights in Asia has been cut almost in half following a new deal with OTT service RugbyPass.

Two scheduled India tours has helped the Pitch International agency finally sell New Zealand Cricket rights in the Indian subcontinent after three years without a deal.

Australian public-service broadcaster SBS has renewed its deal for non-exclusive rights to the national rugby union team’s ongoing matches for roughly the same annual fee.

German sports broadcaster Sport1 has acquired rights for the Star Sixes football legends tournament.

The Ascot Racecourse has earned a small fee from online streaming platform Sina Sports for exclusive rights in China to this year’s Royal Ascot festival.

The Six Nations has increased the value of its international media rights by at least 20 per cent in a renewal with Pitch International, while choosing to retain rights in the US and Canada.