Shanghai Media Group (China)
Football: Greek public-service broadcaster ERT acquired the free-to-air rights for all 31 matches of Euro 2008 in a €9.5m (£6.5m) deal with the Sportfive agency. It is the first deal done for the championship.
The Infront agency has already exceeded its guarantee to Fifa for rights to the 2018 and 2022 World Cups across Asia with rights to the 2022 tournament still to sell in all but its most-valuable market, China, TV Sports Markets understands.
The Asian Football Confederation will enjoy a huge increase in the value of its rights in China in its new deal with Le Sports.