Six Nations Rugby

The Six Nations last week secured a long-term deal with media company NBCUniversal in the US, but is understood to have suffered a 40-per-cent fall in the value of its rights in Italy.

The Six Nations has increased the value of its international media rights by at least 20 per cent in a renewal with Pitch International, while choosing to retain rights in the US and Canada.

Six Nations international media rights are currently on the market with the incumbent, Pitch International, facing competition from rival agency IMG.

France Télévisions last month retained its hold on Six Nations and national team test rugby in long-term deals, increasing its fees for both by about 25 per cent.

Aggressive bidding from free-to-air broadcasters in Ireland helped the Six Nations Committee double its media rights fee in the territory last week.

The Six Nations Committee bucked the trend when awarding its UK rights earlier this month, opting for wide coverage from free-to-air broadcasters and leaving pay-television money on the table.

UK public-service broadcaster the BBC and commercial broadcaster ITV have agreed a new six-year deal under which they will share rights to the Six Nations from next year’s edition of the national team rugby union tournament.

Live television audiences for rugby union’s Six Nations championship in 2015 were up year-on year in the tournament’s largest market, the UK, where public-service broadcaster the BBC recorded an average of …

The Six Nations may consider offers from UK pay-television broadcasters for its next rights deal, according to the annual national team rugby union championship’s chief executive, John Feehan.

Mike Kiernan, analyst for SportBusiness Intelligence, examines television audiences in the home markets for this year’s Six Nations Championship L

Discovery picks up Six Nations rights in Italy in surprise deal

Pauline McVey, analyst for SportBusiness Intelligence, examines rugby union’s Six Nations television audiences in the home markets as viewing in the UK hits all-time high U

Golden year for British sport delivers record-breaking television audiences in the UK