Six Nations Rugby
The Six Nations last week secured a long-term deal with media company NBCUniversal in the US, but is understood to have suffered a 40-per-cent fall in the value of its rights in Italy.
France Télévisions last month retained its hold on Six Nations and national team test rugby in long-term deals, increasing its fees for both by about 25 per cent.
Aggressive bidding from free-to-air broadcasters in Ireland helped the Six Nations Committee double its media rights fee in the territory last week.
The Six Nations Committee bucked the trend when awarding its UK rights earlier this month, opting for wide coverage from free-to-air broadcasters and leaving pay-television money on the table.
UK public-service broadcaster the BBC and commercial broadcaster ITV have agreed a new six-year deal under which they will share rights to the Six Nations from next year’s edition of the national team rugby union tournament.
The Six Nations may consider offers from UK pay-television broadcasters for its next rights deal, according to the annual national team rugby union championship’s chief executive, John Feehan.
Discovery picks up Six Nations rights in Italy in surprise deal