Sky Deutschland (Germany)


Mike Kiernan reviews television audiences across the big five markets for the recently concluded Formula One World Championship

Germany’s Handball-Bundesliga has increased the value of its media rights by at least 67 per cent with international rights still to be sold, TV Sports Markets understands.

Christian Seifert, chief executive of the German football league, told TV Sports Markets this week the latest domestic Bundesliga deals would entrench it as one of the world’s top three football leagues.

Germany’s football federation is set to earn about 35 per cent more from domestic media rights to its knockout cup competition, with deals to be announced in the coming weeks.

German pay-television broadcaster Sky Deutschland is close to dislodging Sport1 as the holder of ATP World Tour tennis media rights in the country.

German pay-television broadcaster Sky Deutschland was forced into an increase to renew rights to a host of golf properties, consolidating its position as the dominant pay-television broadcaster in the country.

The Pitch International agency secured a late rights deal in the critical German market for the 2015 men’s Handball World Championship at the end of December – the last major market where a deal was outstanding.

Uefa has agreed a raft of Champions League and Europa League rights deals, securing fee increases in each territory, TV Sports Markets understands.

Uefa is understood to be close to a breakthrough in Russia for the rights to its European Qualifiers but still faces big challenges in Germany, where third-party rights remain unsold, and Singapore, where it has not sold any rights.

Mike Kiernan, analyst for SportBusiness Intelligence, reviews television audiences across the big five markets for the recently concluded Formula One World Championship

The Formula E motor racing series secured strong rights fees in Germany for its inaugural season, mostly through a deal with pay-television broadcaster Sky Deutschland agreed earlier this month.

The European Handball Federation saw the value of its Champions League rights in Germany rebound in a new deal with Sky Deutschland, following a drop in the previous cycle.

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Tour de France commits early to EBU despite interest from agencies and pay-TV companies

German broadcaster Sport1 targets pay-TV growth

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