Sky Italia (Italy)

Features

Lega Serie A and Uefa are in a race to be first to sell their rights in Italy for the period 2018-19 to 2020-21.

Sky Italia has strengthened its grip on the NBA in Italy by becoming the league’s sole media partner in its new two-season deal, and has done so without paying an increased rights fee.

A group of Italian MPs from the coalition government has submitted an amendment to the Melandri Law which would require one live Serie A match per week to be shown on free-to-air television.

Sky Italia’s deal for International Basketball Federation (Fiba) national team rights this month is part of a broader plan to help revive the fortunes of the sport in Italy.

The investigation by Italy’s antitrust authority into the sale of Serie A rights, which led to €66m ($75m) in fines being handed down this month, centred on negotiations in a four-day period in June 2014 after bids had been made.

Sky Italia’s investment in this summer’s two major football tournaments – Euro 2016 and the Copa América Centenario – came as a surprise as the broadcaster had said it has abandoned its strategy of acquiring rights to major events. It does not, however, represent a U-turn – the deals were last-minute, opportunistic acquisitions.

Italy’s antitrust authority has notified Lega Serie A, Infront Sports & Media, Mediaset and Sky Italia that their behaviour during the auction process for Serie A media rights constituted a breach of European competition law.

England’s Premier League has almost doubled its income in recently-agreed deals covering 11 territories across Europe.

Sky renewed its deal for European club rugby and picked up Russian Premier League rights after a four-year hiatus.

Italy’s top basketball league, Lega Basket Serie A, is satisfied with the outcome of its recent domes-tic rights negotiations, even though total fees remain well below the level of five years ago.

Italian pay-television broadcaster Sky Italia said this week that it was “concerned and frustrated” that a continuous flow of negative developments in Serie A was undermining the credibility of the league.

Interview with Jacques Raynaud, executive vice president of sports channels and advertising sales, Sky Italia, on the recent financial crisis which caused two Parma matches to be cancelled.

The Foundation for General Mutuality in Professional Team Sports responds to questions about reported abuses of Serie A media-rights income destined for youth and grassroots football and infrastructure projects.

Sky Italia’s acquisition last week of the rights to this year’s Rugby World Cup will give the broadcaster a second high-profile, low-cost sports event around which it can build a marketing campaign in late summer.

Mike Kiernan, analyst for SportBusiness Intelligence, reviews television audiences across the big five markets for the recently concluded Formula One World Championship

Mike Kiernan, analyst for SportBusiness Intelligence, examines live television audiences in Europe’s five largest markets for motorcycling’s MotoGP world championship

Rupert Murdoch’s two Italian pay-television businesses – the Sky Italia satellite platform and the Fox Sports premium channel – reinforced their football portfolios this week as rival operator Mediaset inched closer to a deal to sell a stake in its Mediaset Premium platform to Qatari broadcaster beIN Sports.

Last week’s Serie A rights-sharing deal between Italian pay-television operators Mediaset Premium and Sky Italia does not appear to presage a wider truce between the two companies, including a sharing of Uefa Champions League rights.

The 20 clubs of Italy’s Serie A are trying to pick the best possible combination of bids from a rights auction marked by an extraordinary degree of tactical bidding that has thrown the process into confusion.