Holger Blask, managing director of marketing and sales at the DFB, tells SportBusiness Media the federation anticipated strong interest from broadcasters but was still “positively surprised” by the results.
Deutsche Telekom has acquired exclusive live rights to all 3. Liga matches from 2023-24 to 2026-27 while also picking up a share of rights to the women’s Bundesliga.
The German Football Association (DFB) has launched the domestic media rights auction for the third-tier 3.Liga and the women’s Bundesliga, the top tier of the women’s game.
Subscription broadcaster DAZN has expanded its women’s football coverage with a deal to show live coverage in Germany of all matches from this summer’s Uefa Women’s Euro tournament. D
The value of the DFB-Pokal’s domestic media rights will rise by about 23 per cent from next season thanks to improved deals with both free-to-air and pay-television broadcasters.
Telecoms operator Deutsche Telekom has extended its broadcast rights to German football’s third-tier 3. Liga to include the 2022-23 season.
The value of German ski association domestic rights will stay flat once again in a renewal with ARD and ZDF as the public-service broadcasters’ winter sports dominance continues to put off competitors.
DOSB New Media, the media arm of the German Olympic Sports Confederation, has agreed an extension to its streaming sub-license deal with the SportA agency for a swathe of German sports content
SportA, the sports rights agency of German public-service broadcasters ARD and ZDF, has agreed sublicensing deals for the 2020 men’s European Handball Championship with Discovery-owned sports broadcaster E…
German sports broadcaster Sport1 will show highlights of a series of winter sports competitions on its digital platforms after reaching a new sublicensing agreement