Sportfive

Latest Features

Sportfive is taking a colossal risk in signing a 12-year, $1bn (€888m) renewal with the Confédération Africaine de Football, according to local experts.

The Confédération Africaine de Football could be set for a huge increase in the value of its global media and marketing rights, as negotiations with incumbent rights-holder Sportfive and rival agency Infront Sports & Media near a conclusion.

The rights-trading subsidiaries of sports marketing company Lagardère Unlimited look set for a double boost. World Sport Group is close to renewing its contract with the Asian confederation, while Sportfive remains favourite to renew its deal for African confederation rights.

The Infront Sports & Media agency is understood to be the strongest challenger to the Sportfive agency for the rights to the events of the Confédération Africaine de Football, including the flagship Africa Cup of Nations (Afcon) tournament.

Uefa is on course to earn more than expected from the sale of its European Qualifiers media rights from 2014-15 to 2017-18, according to research conducted by TV Sports Markets with local media sources over the last 12 months.

USA

Turner Sports has finalized plans for a third iteration of “The Match,” with the planned November 27 event to feature two new superstars to join event holdovers Phil Mickelson and Peyton Manning.

The Sportfive agency is selling free-to-air broadcast rights in sub-Saharan Africa to Germany’s Bundesliga after agreeing a three-season deal for the property.

OneFootball, the Germany-based digital platform, has expanded its free-to-air Bundesliga streaming coverage to a further nine Latin American countries to complement initial agreement in Brazil

Features

More top-level defections raise questions about Sportfive International

TF1 pays less for France matches but Uefa still happy with deal

TF1’s Le Lay says focus is now on major events

Al Jazeera beats rivals to land handball World Championships

Ufa Sports: We will bounce back after handball loss

Interview with Sandi Sola, treasurer and executive member of the International Handball Federation, on its new global deal with Al Jazeera covering the World Championships in 2015 and 2017.

Infront guarantees the future income of Serie A but rights-fee growth is in the hands of clubs

Sportfive/IEC says pooling of rights will give agencies stronger base to take on rivals

IMG and Sportfive to challenge Infront for lucrative Serie A adviser role

How Europe’s top football leagues use external experts

SPL drops Sportfive for MP & Silva premium in nine-year deal for international rights

European football federations ponder how to increase the value of their friendly rights

The recipe is simple: take the world’s most popular sport in a market primed for growth, get in while the sport, the broadcast market or the economy more generally is underdeveloped, invest in long-term p…

The joint venture of Dentsu and Infront will be banking heavily on getting good revenue from China.

Sports agency looks close to winning domestic television rights for all Swedish football.

Advent International has begun a recapitalisation of its stake in the Sportfive agency.

Media Partners & Silva set to take a long-term stranglehold on the international rights of Serie A clubs.

The Sportfive agency acquired the rights for the 2007 and 2009 World Handball Championships.

Rai set to acquire rights for Euro 2008 from Sportfive.

Shock award of international media rights for German league football

France, Italy, UK and Nordic region the only European territories covered so far.

• Formula One: German free-to-air sports broadcaster DSF acquired a package of Formula One rights for the 2007 season.