Sportfive is taking a colossal risk in signing a 12-year, $1bn (€888m) renewal with the Confédération Africaine de Football, according to local experts.
The Confédération Africaine de Football could be set for a huge increase in the value of its global media and marketing rights, as negotiations with incumbent rights-holder Sportfive and rival agency Infront Sports & Media near a conclusion.
The rights-trading subsidiaries of sports marketing company Lagardère Unlimited look set for a double boost. World Sport Group is close to renewing its contract with the Asian confederation, while Sportfive remains favourite to renew its deal for African confederation rights.
The Infront Sports & Media agency is understood to be the strongest challenger to the Sportfive agency for the rights to the events of the Confédération Africaine de Football, including the flagship Africa Cup of Nations (Afcon) tournament.
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The joint venture of Dentsu and Infront will be banking heavily on getting good revenue from China.
Sports agency looks close to winning domestic television rights for all Swedish football.
Advent International has begun a recapitalisation of its stake in the Sportfive agency.
Media Partners & Silva set to take a long-term stranglehold on the international rights of Serie A clubs.
The Sportfive agency acquired the rights for the 2007 and 2009 World Handball Championships.
Rai set to acquire rights for Euro 2008 from Sportfive.
Shock award of international media rights for German league football
France, Italy, UK and Nordic region the only European territories covered so far.