Sportfive

Latest Features

Sportfive is taking a colossal risk in signing a 12-year, $1bn (€888m) renewal with the Confédération Africaine de Football, according to local experts.

The Confédération Africaine de Football could be set for a huge increase in the value of its global media and marketing rights, as negotiations with incumbent rights-holder Sportfive and rival agency Infront Sports & Media near a conclusion.

The rights-trading subsidiaries of sports marketing company Lagardère Unlimited look set for a double boost. World Sport Group is close to renewing its contract with the Asian confederation, while Sportfive remains favourite to renew its deal for African confederation rights.

The Infront Sports & Media agency is understood to be the strongest challenger to the Sportfive agency for the rights to the events of the Confédération Africaine de Football, including the flagship Africa Cup of Nations (Afcon) tournament.

Uefa is on course to earn more than expected from the sale of its European Qualifiers media rights from 2014-15 to 2017-18, according to research conducted by TV Sports Markets with local media sources over the last 12 months.

The Confederation of African Football has strongly denied allegations that it contravened competition regulations in awarding a major package of its rights and has refuted claims that president Issa Hayatou has been referred to prosecutors for investigation over the matter.

Lagardère Unlimited, the sports marketing division of conglomerate Lagardère, is to unify all its agencies under the single commercial brand name of Lagardère Sports and Entertainment.

The Sportfive agency has appointed Krzysztof Świergiel as a co-managing director of its operations in Poland.

The Confederation of African Football, the continental governing body for football in Africa, has agreed a 12-year extension to its media and marketing rights partnership with the Sportfive agency.

Features

More top-level defections raise questions about Sportfive International

TF1 pays less for France matches but Uefa still happy with deal

TF1’s Le Lay says focus is now on major events

Al Jazeera beats rivals to land handball World Championships

Ufa Sports: We will bounce back after handball loss

Interview with Sandi Sola, treasurer and executive member of the International Handball Federation, on its new global deal with Al Jazeera covering the World Championships in 2015 and 2017.

Infront guarantees the future income of Serie A but rights-fee growth is in the hands of clubs

Sportfive/IEC says pooling of rights will give agencies stronger base to take on rivals

IMG and Sportfive to challenge Infront for lucrative Serie A adviser role

How Europe’s top football leagues use external experts

SPL drops Sportfive for MP & Silva premium in nine-year deal for international rights

European football federations ponder how to increase the value of their friendly rights

The recipe is simple: take the world’s most popular sport in a market primed for growth, get in while the sport, the broadcast market or the economy more generally is underdeveloped, invest in long-term p…

The joint venture of Dentsu and Infront will be banking heavily on getting good revenue from China.

Sports agency looks close to winning domestic television rights for all Swedish football.

Advent International has begun a recapitalisation of its stake in the Sportfive agency.

Media Partners & Silva set to take a long-term stranglehold on the international rights of Serie A clubs.

The Sportfive agency acquired the rights for the 2007 and 2009 World Handball Championships.