Sportfive is taking a colossal risk in signing a 12-year, $1bn (€888m) renewal with the Confédération Africaine de Football, according to local experts.
The Confédération Africaine de Football could be set for a huge increase in the value of its global media and marketing rights, as negotiations with incumbent rights-holder Sportfive and rival agency Infront Sports & Media near a conclusion.
The rights-trading subsidiaries of sports marketing company Lagardère Unlimited look set for a double boost. World Sport Group is close to renewing its contract with the Asian confederation, while Sportfive remains favourite to renew its deal for African confederation rights.
The Infront Sports & Media agency is understood to be the strongest challenger to the Sportfive agency for the rights to the events of the Confédération Africaine de Football, including the flagship Africa Cup of Nations (Afcon) tournament.
Lagardère Unlimited, the sports marketing division of conglomerate Lagardère, is to unify all its agencies under the single commercial brand name of Lagardère Sports and Entertainment.
The Sportfive agency has appointed Krzysztof Świergiel as a co-managing director of its operations in Poland.
The Confederation of African Football, the continental governing body for football in Africa, has agreed a 12-year extension to its media and marketing rights partnership with the Sportfive agency.
More top-level defections raise questions about Sportfive International
TF1 pays less for France matches but Uefa still happy with deal
TF1’s Le Lay says focus is now on major events
Al Jazeera beats rivals to land handball World Championships
Ufa Sports: We will bounce back after handball loss
Interview with Sandi Sola, treasurer and executive member of the International Handball Federation, on its new global deal with Al Jazeera covering the World Championships in 2015 and 2017.
Infront guarantees the future income of Serie A but rights-fee growth is in the hands of clubs
Sportfive/IEC says pooling of rights will give agencies stronger base to take on rivals
IMG and Sportfive to challenge Infront for lucrative Serie A adviser role
How Europe’s top football leagues use external experts
SPL drops Sportfive for MP & Silva premium in nine-year deal for international rights
European football federations ponder how to increase the value of their friendly rights
The joint venture of Dentsu and Infront will be banking heavily on getting good revenue from China.
Sports agency looks close to winning domestic television rights for all Swedish football.
Advent International has begun a recapitalisation of its stake in the Sportfive agency.
Media Partners & Silva set to take a long-term stranglehold on the international rights of Serie A clubs.
The Sportfive agency acquired the rights for the 2007 and 2009 World Handball Championships.
Rai set to acquire rights for Euro 2008 from Sportfive.
Shock award of international media rights for German league football
France, Italy, UK and Nordic region the only European territories covered so far.