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Latest Features

UK public-service broadcaster the BBC paid a strong fee for rights to the 2022 Commonwealth Games, driven by the fact the event will be held in its home market and the emergence of keen competition from commercial broadcaster Channel 4.

Digital streaming platform OneFootball has picked up French Ligue 1 rights in Brazil at a substantial discount after DAZN’s exit from the market.

Sportfive is taking a colossal risk in signing a 12-year, $1bn (€888m) renewal with the Confédération Africaine de Football, according to local experts.

The Confédération Africaine de Football could be set for a huge increase in the value of its global media and marketing rights, as negotiations with incumbent rights-holder Sportfive and rival agency Infront Sports & Media near a conclusion.

The rights-trading subsidiaries of sports marketing company Lagardère Unlimited look set for a double boost. World Sport Group is close to renewing its contract with the Asian confederation, while Sportfive remains favourite to renew its deal for African confederation rights.

The recent IHF World Men’s Handball Championship can serve as a role model for major events held amid Covid-19 restrictions, while being an example to follow from a broadcast production point of view, a…

The Sportfive agency has teamed up with video game developer Riot Games and esports agency Freaks 4U Gaming on the commercialisation of the Valorant Champions Tour esports series

A broadcast rights deal has been negotiated in Poland for the ongoing IHF World Men’s Handball Championship after TVP, the country’s public broadcaster, and the Sportfive agency had been unable to str…

Broadcast rights to the 2021 IHF World Men’s Handball Championship, which begins today (Wednesday) in Egypt, have been distributed widely by the Sportfive agency in handball markets worldwide, with the e…

Features

The Infront Sports & Media agency is understood to be the strongest challenger to the Sportfive agency for the rights to the events of the Confédération Africaine de Football, including the flagship Africa Cup of Nations (Afcon) tournament.

Uefa is on course to earn more than expected from the sale of its European Qualifiers media rights from 2014-15 to 2017-18, according to research conducted by TV Sports Markets with local media sources over the last 12 months.

More top-level defections raise questions about Sportfive International

TF1 pays less for France matches but Uefa still happy with deal

TF1’s Le Lay says focus is now on major events

Al Jazeera beats rivals to land handball World Championships

Ufa Sports: We will bounce back after handball loss

Interview with Sandi Sola, treasurer and executive member of the International Handball Federation, on its new global deal with Al Jazeera covering the World Championships in 2015 and 2017.

Infront guarantees the future income of Serie A but rights-fee growth is in the hands of clubs

Sportfive/IEC says pooling of rights will give agencies stronger base to take on rivals

IMG and Sportfive to challenge Infront for lucrative Serie A adviser role

How Europe’s top football leagues use external experts

SPL drops Sportfive for MP & Silva premium in nine-year deal for international rights

European football federations ponder how to increase the value of their friendly rights

The recipe is simple: take the world’s most popular sport in a market primed for growth, get in while the sport, the broadcast market or the economy more generally is underdeveloped, invest in long-term p…

The joint venture of Dentsu and Infront will be banking heavily on getting good revenue from China.

Sports agency looks close to winning domestic television rights for all Swedish football.

Advent International has begun a recapitalisation of its stake in the Sportfive agency.

Media Partners & Silva set to take a long-term stranglehold on the international rights of Serie A clubs.

The Sportfive agency acquired the rights for the 2007 and 2009 World Handball Championships.

Rai set to acquire rights for Euro 2008 from Sportfive.

Shock award of international media rights for German league football