Sportfive
Caf rejects claims over Lagardère Sports contract
Lagardère Unlimited unifies agencies under rebranding drive
Lagardère Unlimited, the sports marketing division of conglomerate Lagardère, is to unify all its agencies under the single commercial brand name of Lagardère Sports and Entertainment.
Sportfive pays massive increase to renew Caf rights
Sportfive is taking a colossal risk in signing a 12-year, $1bn (€888m) renewal with the Confédération Africaine de Football, according to local experts.
Sportfive names new co-managing director of Polish division
The Sportfive agency has appointed Krzysztof Świergiel as a co-managing director of its operations in Poland.
Sportfive nets long-term extension to CAF partnership
The Confederation of African Football, the continental governing body for football in Africa, has agreed a 12-year extension to its media and marketing rights partnership with the Sportfive agency.
Infront’s China/Africa axis is threat to Sportfive contract
The Confédération Africaine de Football could be set for a huge increase in the value of its global media and marketing rights, as negotiations with incumbent rights-holder Sportfive and rival agency Infront Sports & Media near a conclusion.
Sportfive enhances LNH ties with digital partnership
The Ligue Nationale de Handball, France’s domestic handball league, has signed a digital media partnership with the Sportfive agency.
One big deal down, one to go for Lagardère
The rights-trading subsidiaries of sports marketing company Lagardère Unlimited look set for a double boost. World Sport Group is close to renewing its contract with the Asian confederation, while Sportfive remains favourite to renew its deal for African confederation rights.
Infront set to challenge Sportfive
The Infront Sports & Media agency is understood to be the strongest challenger to the Sportfive agency for the rights to the events of the Confédération Africaine de Football, including the flagship Africa Cup of Nations (Afcon) tournament.
Pietrzak moves to Sportfive Poland
Piotr Pietrzak has been appointed as the new co-managing director of the Polish division of the Sportfive agency.
Uefa exceeds its own expectations
Uefa is on course to earn more than expected from the sale of its European Qualifiers media rights from 2014-15 to 2017-18, according to research conducted by TV Sports Markets with local media sources over the last 12 months.
Polish FA moves to amend Sportfive deal
The Polish Football Association (PZPN) has amended its agency partnership with Sportfive, with the new agreement set to run until 2018.
MP & Silva snaps up top Latin American club football rights
The MP & Silva agency has acquired rights in Asia for the 2014 Copa Libertadores and Copa Sudamericana football club competitions in Latin America.
Hasenbein to lead Lagardère Unlimited’s centralised football unit
The Lagardère Unlimited sports marketing division of media conglomerate Lagardère has announced it will centralise its European football resources.
Lagardere Unlimited sales fall in 2013
The Lagardère Unlimited sports marketing division of media conglomerate Lagardère posted a 13.6-per-cent year-on-year fall in turnover in 2013 after a sharp fall in sales in the final quarter of the year.
Hertha Berlin extends Sportfive contract
German Bundesliga top-tier football club Hertha Berlin has extended a deal with the Sportfive agency for the marketing of its media and commercial rights.
Sportfive is being ‘pruned until there is nothing left’
More top-level defections raise questions about Sportfive International
Reduced French qualifier fee is still good deal for Uefa
TF1 pays less for France matches but Uefa still happy with deal
TF1’s Le Lay says focus is now on major events