After acquiring exclusive Uefa national team rights across the Balkans (Bosnia & Herzegovina, Croatia, Macedonia, Montenegro, Serbia and Slovenia) last year, pay-television broadcaster Sportklub has now…
Uefa has more than doubled the value of its club competition media rights across five Balkan countries, awarding almost all rights to aggressive bidder Telekom Srbija, as the telco’s battle with rival United Media intensified.
The VTB United League, a pan-European club basketball competition, has significantly increased the value of its international rights in a new deal with the Lagardère Sports agency amid interest from local Russian agencies.
Pay-television broadcaster Arena Sport will pay more than triple the current per-season deal value to take National Basketball Association rights in the Balkans from rival Sportklub, driven by the sport’s growing popularity in the region.
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