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The IMG agency has sealed a deal for rights to Spain’s LaLiga, Italy’s Serie A and the US’ Major League Soccer in Sweden with media group Bonnier. The deal signals the end of its OTT experiment in the country as it had previously been broadcasting the properties on its Strive streaming platform.

The IMG agency has sold rights to Spain’s LaLiga, Italy’s Serie A and US Major League Soccer to media group Bonnier in Sweden, in a move that will end the operation of its OTT platform Strive in the cou…

IMG-owned streaming platform Strive Sport has begun streaming Major League Soccer in Denmark, Norway and Sweden. Its coverage begins this weekend (March 2-3) with the start of the new MLS season