SuperSport (Sub-Saharan Africa)

Features

SuperSport’s latest deal for French Open media rights in sub-Saharan Africa has illustrated the lack of competition for tennis rights in the region, despite the entrance of new players.

The stream of top-tier properties to be sold in sub-Saharan Africa later this year is making life difficult for the IMG and Pitch International agencies, each of which has English cup competitions for sale.

Kwesé Sports and SuperSport will share pay-television rights to the 2018 Fifa World Cup in sub-Saharan Africa after both broadcasters agreed to acquire the rights non-exclusively outside South Africa, TV Sports Markets understands.

Fifa and Uefa are set for huge increases in the value of their media rights in sub-Saharan Africa. TV Sports Markets understands bidding in both governing bodies’ tender processes has progressed beyond a first round.

The Ghana Football Association has sealed a 10-season deal with StarTimes under which it will earn almost $1.8m (€1.7m) per season for all its domestic football media rights.

UK commercial broadcaster ITV has bought rights to the 2019 and 2023 Rugby World Cups, while deals have also been struck in Japan and sub-Saharan Africa, TV Sports Markets understands.

The English Premiership has at least quadrupled in value and significantly increased its coverage in sub-Saharan Africa, taking advantage of competition between pay-television broadcasters

The erosion of SuperSport’s portfolio in sub-Saharan Africa continued last week following Cricket Australia’s decision to divide its rights between the region’s two biggest rivals.

The recent fortunes of the Ghanaian and Tanzanian football governing bodies could not be more different...

This month’s deals for South American football rights followed a trend in the sub-Saharan African sports rights market in 2016 – Kwesé Sports and StarTimes acquired second-tier properties, Fox Sports were outbid and SuperSport let go of a poorly-performing property.

A dispute over Nigerian Professional Football League media rights between SuperSport and Total Promotions Limited has gone to private arbitration, TV Sports Markets understands.

Motorsport’s Formula One is the latest sports property to take advantage of increased competition in the African sports market, almost doubling its media-rights fee in a new deal.

Contracts for Diamond League rights in sub-Saharan Africa are in the process of being rewritten for the 2016 season.

England’s Premier League is understood to be prioritising reach and distribution over revenue in the sale of its free-to-air rights in sub-Saharan Africa.

Southern hemisphere rugby rights have increased significantly in global value, driven by explosive growth in the UK, France and the Middle East, and supported by strong returns in difficult core markets.

Pay-television broadcaster SuperSport has renewed its deal for MotoGP rights across sub-Saharan Africa, paying a significant increase to beat competition from rival StarTimes.

SuperSport has renewed its deal for the Football Association of Zambia’s top-tier domestic club competitions until 2020.

Football rights fees across sub-Saharan Africa continued their rapid growth this month, with big increases paid for three of Europe’s major football leagues.

StarTimes is seeking to renegotiate its deal with the Football Kenya Federation days after a ‘war’ with pay-television rival SuperSport at Kenya’s Nyayo National Stadium.