Swedish HockeyAllsvenskan

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Swedish media group Bonnier has significantly increased its investment in Sweden’s second-tier ice hockey league, the HockeyAllsvenskan, to prevent a tender process that might have allowed a rival to swoop.

The Swedish second-tier ice hockey league, the HockeyAllsvenskan, will earn a decent increase in the value of its media rights in the next cycle, following a deal with C More last month.

Interview with Stefan Bengtsson, managing director of the Swedish HockeyAllsvenskan, about the league’s new media rights deal with pay-television broadcaster C More.

Pay-television broadcaster C More has agreed a five-season extension with the HockeyAllsvenskan, Swedish ice hockey’s second-tier, for domestic rights to the league, running until 2025-26.