Synergy

Sports data and betting services company Sportradar has entered into a definitive agreement to acquire Synergy Sports, the US-based sports technology and analytics firm

Conmebol, the governing body for South American football, is hoping for a solid increase in the value of its global Copa Libertadores and Copa Sudamericana commercial rights.

The South American Football Confederation (Conmebol) has shortlisted four entities in its search for a new partner agency for the commercialisation of its club and national team competitions.

The Brazilian football confederation has appointed the Synergy Sports agency to manage the sale of media rights to its national team matches. The move represents the first time the confederation, the Confederação Brasileira de Futebol, will sell its rights via an agency.