Team Marketing

Features

Modern Times Group paid an increase of about 16 per cent to maintain its grip on Uefa Champions League rights across Scandinavia earlier this month.

Uefa was the beneficiary this month as Israel’s Sports Channel paid a fee increase of about 440 per cent to renew its Champions League rights.

UK telco BT told TV Sports Markets this week it is “well-placed” to monetise its huge investment in rights to Uefa’s Champions League and Europa League.

Team Marketing, Uefa’s sales agent for the Champions League and Europa League, is in final negotiations with one party – believed to be the Desports agency – over rights in China.

Interview with Guy-Laurent Epstein, marketing director, Uefa Events, on the new European club competition media rights sales cycle.

Uefa is the latest rights-holder to feel the pinch from the new-look Russian sports rights market, as the income from its club competitions in the territory has plummeted well below previous cycles.

Strong pay-television competition in four of Europe’s big five markets helped Uefa significantly increase the media rights value of its club competitions in the 2015-16 to 2017-18 cycle.

The beIN Media Group has agreed a deal for Champions League and Europa League rights in Australia, TV Sports Markets understands.

Eurosport’s acquisition of Champions League rights in Singapore is a message to rights-holders and platforms about the broadcaster’s growing ambitions, according to chief executive Peter Hutton.

Uefa last month secured a strong increase in the value of its Champions League rights in Portugal, while the value of its Europa League rights stayed steady.

Modern Times Group this month capitalised on a U-turn by MTV3 to pick up the pay-television rights to the Uefa Champions League in Finland.

The aggressiveness of telco Telekom Srbija was a driving factor in increases in the value of the rights to the Uefa Champions League and Europa League in the Balkans.

Uefa is in difficult discussions over a deal for Champions League rights in Finland after an initial deal collapsed, TV Sports Markets understands

Weak competition for Europa League rights in Spain forced Uefa into lengthy negotiations with the beIN Media Group and the Mediapro agency, who were bidding jointly. A deal was eventually agreed last week.

Irish pay-television broadcaster Setanta is thought to be paying less in its deal, agreed last week, for the Uefa Champions League than it does in the current cycle. Overall, however, Uefa has finished with an increase on the current cycle in Ireland thanks to increases in the value of the free-to-air rights.

Uefa earned a decent increase in the value of its club tournaments in Japan this month despite the minimal level of competition in the market.

Uefa has agreed a raft of Champions League and Europa League rights deals, securing fee increases in each territory, TV Sports Markets understands.

Uefa almost doubled the value of its Champions League and Europa League rights in Turkey in a deal with telco Türk Telekom for 2015-16 onwards.

ESPN’s desire for football content after losing out on the Champions League has helped Uefa achieve a significant rise in the value of the Europa League in Brazil.