Team Marketing


Uefa is in difficult discussions over a deal for Champions League rights in Finland after an initial deal collapsed, TV Sports Markets understands

Weak competition for Europa League rights in Spain forced Uefa into lengthy negotiations with the beIN Media Group and the Mediapro agency, who were bidding jointly. A deal was eventually agreed last week.

Irish pay-television broadcaster Setanta is thought to be paying less in its deal, agreed last week, for the Uefa Champions League than it does in the current cycle. Overall, however, Uefa has finished with an increase on the current cycle in Ireland thanks to increases in the value of the free-to-air rights.

Uefa earned a decent increase in the value of its club tournaments in Japan this month despite the minimal level of competition in the market.

Uefa has agreed a raft of Champions League and Europa League rights deals, securing fee increases in each territory, TV Sports Markets understands.

Uefa almost doubled the value of its Champions League and Europa League rights in Turkey in a deal with telco Türk Telekom for 2015-16 onwards.

ESPN’s desire for football content after losing out on the Champions League has helped Uefa achieve a significant rise in the value of the Europa League in Brazil.

The acquisition of the Champions League rights earlier this month paves the way for Brazilian commercial channel Esporte Interativo to enter the pay-television market, while simultaneously damaging its future rival ESPN.

Uefa is set to secure a decent increase in total rights fees for its Champions League and Europa League club competitions in the Greek market.

Fox Sports Latin America and ESPN International were forced to increase their fee for the Uefa Champions League and Europa League pay-television rights in Latin America this month to see off aggressive rival bids from Qatari-owned broadcaster beIN Sports and Spanish telco Telefónica.

Uefa achieved another big increase in the value of its Champions and Europa League rights in the Indian subcontinent in its renewal earlier this month with incumbent rights-holder Ten Sports.

Uefa was able to secure a modest increase in rights fee for the Champions League from Polish pay-television broadcaster NC Plus in its renewal last month, despite there being no rival bids.

Uefa enjoyed differing levels of success in the sales of its club competition rights in France and Southeast Asia last month. The outcome points to a cooling of the French market but suggests there is still margin for substantial growth in several major Asian territories.


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