UK telco BT told TV Sports Markets this week it is “well-placed” to monetise its huge investment in rights to Uefa’s Champions League and Europa League.
Uefa is the latest rights-holder to feel the pinch from the new-look Russian sports rights market, as the income from its club competitions in the territory has plummeted well below previous cycles.
Strong pay-television competition in four of Europe’s big five markets helped Uefa significantly increase the media rights value of its club competitions in the 2015-16 to 2017-18 cycle.
The beIN Media Group has agreed a deal for Champions League and Europa League rights in Australia, TV Sports Markets understands.
Eurosport’s acquisition of Champions League rights in Singapore is a message to rights-holders and platforms about the broadcaster’s growing ambitions, according to chief executive Peter Hutton.
Uefa last month secured a strong increase in the value of its Champions League rights in Portugal, while the value of its Europa League rights stayed steady.
Modern Times Group this month capitalised on a U-turn by MTV3 to pick up the pay-television rights to the Uefa Champions League in Finland.
The aggressiveness of telco Telekom Srbija was a driving factor in increases in the value of the rights to the Uefa Champions League and Europa League in the Balkans.
Weak competition for Europa League rights in Spain forced Uefa into lengthy negotiations with the beIN Media Group and the Mediapro agency, who were bidding jointly. A deal was eventually agreed last week.
Irish pay-television broadcaster Setanta is thought to be paying less in its deal, agreed last week, for the Uefa Champions League than it does in the current cycle. Overall, however, Uefa has finished with an increase on the current cycle in Ireland thanks to increases in the value of the free-to-air rights.
Uefa earned a decent increase in the value of its club tournaments in Japan this month despite the minimal level of competition in the market.
Uefa has agreed a raft of Champions League and Europa League rights deals, securing fee increases in each territory, TV Sports Markets understands.
Uefa almost doubled the value of its Champions League and Europa League rights in Turkey in a deal with telco Türk Telekom for 2015-16 onwards.
ESPN’s desire for football content after losing out on the Champions League has helped Uefa achieve a significant rise in the value of the Europa League in Brazil.