Telesport (Russia)

Latest Features

LaLiga will more than double the value of its rights in Russia in its imminent renewal with the Telesport agency for the 2021-26 cycle.

Fifa, football’s global governing body, has taken advantage of the stronger advertising opportunities offered by the winter scheduling of the 2022 World Cup in its rights sale to the Telesport marketing agency in Russia.

The Telesport agency is aiming to take advantage of Match TV’s weakened financial position and become the main buyer of sports rights in Russia, wresting control of the market from the Gazprom Media-owned broadcaster.

Russian broadcasters VGTRK, Channel One and Match TV have agreed a deal with Fifa for rights to this year’s Confederations Cup, but wrangling over rights to the 2018 World Cup continues.

TV Sports Markets understands the Telesport agency has acquired rights in Russia to four Olympic Games, the Ultimate Fighting Championship, and is currently in negotiations with Fifa for rights to the 2018 World Cup.

Russian social media platforms VK and Odnoklassniki, owned by Russian internet company Mail

Russian agency Telesport has agreed a multi-year deal to broadcast the mixed martial arts promotion Professional Fighters League

Russian agency Telesport is close to finalising a renewal of its broadcast rights to Spain’s LaLiga in a five-season deal from 2021-22 onwards, SportBusiness understands.

The 2022 Fifa World Cup will receive widespread free-to-air and pay-TV coverage in Russia after the 2Sport2 consortium picked up the rights

Features

Uefa has agreed a deal in principle with the Telesport agency for Euro 2016 rights in Russia, a deal which appears to have been worth the wait for European football’s governing body.