The Telesport agency is aiming to take advantage of Match TV’s weakened financial position and become the main buyer of sports rights in Russia, wresting control of the market from the Gazprom Media-owned broadcaster.
Russian broadcasters VGTRK, Channel One and Match TV have agreed a deal with Fifa for rights to this year’s Confederations Cup, but wrangling over rights to the 2018 World Cup continues.
TV Sports Markets understands the Telesport agency has acquired rights in Russia to four Olympic Games, the Ultimate Fighting Championship, and is currently in negotiations with Fifa for rights to the 2018 World Cup.
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