Tennis Australia told TV Sports Markets its commitment to an open tender for its domestic rights allowed commercial broadcaster Nine to acquire them in a surprise deal.
Tennis Australia has increased the value of Australian Open rights in the Middle East and North Africa by about 40 per cent following a renewal with beIN Sports.
The value of Australian Open tennis rights in China increased by 75 per cent in the new cycle, from 2018 onward, following new digital and linear broadcast deals.
Streaming platform iQiyi has almost doubled its fee in a renewed deal for Australian Open digital rights in China.
Twitter will take a patient approach to the acquisition of sports rights in Asia-Pacific, according to its head of sports partnerships in the region.
The stakeholders involved in last week’s inaugural Laver Cup were happy with its global distribution, though it is thought to have generated little media-rights revenue.
Sports and betting-related services company Sportradar has usurped rivals IMG and Perform to win Tennis Australia betting rights.
Bringing Australian Open media-rights sales in-house was a natural move in response to market demands for tailored coverage, Tennis Australia told TV Sports Markets this week.
Interview with Richard Heaselgrave, commercial director at Tennis Australia, following the 2016 Australian Open and discussing the body’s media rights strategy since taking its sales in-house last year.
Eurosport has paid a significant increase to retain long-term exclusivity over Australian Open rights in Europe.