The R&A

The OTT platform launched by the R&A using Endeavor Streaming technology has been set up to gather consumer data and provide a vehicle to stream the Open in markets devoid of competition.

Pay-television broadcaster Sky Sports agreed to a flat fee to maintain its golf dominance in the UK market and retain rights to the Open Championship for another four years.

The IMG agency has struck a long-term renewal agreement with the R&A across various commercial rights and services, including a heightened focus on digital content through Seven League

Eclat Media Group has continued its effort to replace Fox Sports as the dominant pay-television broadcaster in Asia-Pacific, acquiring exclusive rights to The Open Championship across the region in a three-year deal.

Australian pay-television broadcaster Foxtel has secured a new multi-year agreement for exclusive free-to-air and pay-television rights to golf's Open Championship

The NBC Sports Group division of media company NBCUniversal has struck a deal to assume live coverage in the US of golf’s Open Championship from the 2016 edition of the British event – a year earlier than planned.

The Royal and Ancient Golf Club is expected to increase its global media rights revenue by about 64 per cent from 2015 to 2017.

USA

NBC Sports is understood to have paid a significant increase to prise rights to golf’s British Open from its long-term American home on ESPN.

UK pay-television operator Sky doubled the rights fee for the exclusive domestic rights to golf’s Open Championship last week in order to wrest it from public-service broadcaster the BBC.

UK public-service broadcaster the BBC “switched emphasis” when bidding for the domestic rights to Britain’s Open Championship to focus on highlights after the first round of offers for live coverage in the recent auction, according to Peter Dawson, the outgoing chief executive of the R&A, which operates the golf tournament.

UK pay-television broadcaster Sky has confirmed a five-year deal with the R&A, which operates the Open Championship, for the acquisition of exclusive live rights to the British golf major.

UK pay-television broadcaster Sky has agreed a deal with the R&A, which operates the Open championship, over the acquisition of rights for the British golf major, according to the Daily Mail.

UK pay-television broadcaster Sky has reportedly held talks with the R&A, which operates the Open championship, over the potential acquisition of rights for the British golf event, according to the Daily Telegraph newspaper.

TV Sports Markets understands that a sharing arrangement for the domestic rights to golf’s British Open between a free-to-air and a pay-television broadcaster is unlikely.

The tender process for golf’s Open Championship in Britain is currently taking place, with UK public-service broadcaster the BBC in danger of losing its exclusive domestic rights to pay-television broadcaster Sky, according to the Daily Telegraph newspaper.

The Royal and Ancient Golf Club (R&A) could be forced to sell at least some of the rights to the British Open to pay-television if it is to increase the media rights value of the competition.