TikTok

Italian football club Juventus has launched its own channel on the short-form video service TikTok. The official account will provide behind-the-scenes content

Arsenal has launched an account on the short-form video service TikTok, it said on Wednesday. The club will use the platform to reach and engage with new audiences online, particularly younger fans

Italian Serie A team AC Milan has become the latest football club to launch a channel on short-form video sharing app TikTok

Surrey County Cricket Club has launched an official channel on short-form video sharing app TikTok, claiming it is the first professional cricket team to do so

Short-form video platform TikTok has partnered with Novo Basquete Brasil (NBB), the top division of club basketball in Brazil

Campeonato Brasileiro Série A team Corinthians has become the latest football club to launch an official account on short-form video platform TikTok.

LAFC has become the first Major League Soccer team to create an official channel on short-form video platform TikTok

League joins a fast-growing collection of major sports properties to align with short-form video platform

Barcelona has become the latest professional outfit to join Chinese short-form global video platform TikTok

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Paris Saint-Germain has become the first football club to launch an official account on Chinese micro-content platform Dongtu, while Liverpool has become the first English Premier League team to have a…

The International Cricket Council has partnered with technology company ByteDance to deliver content across social media platforms TikTok and Helo during this year’s Cricket World Cup.