Strong competition in Ireland has helped Uefa seal a big increase for its club competition rights, as commercial broadcaster TV3 fell just short in its attempt to acquire all the rights on offer.
European Professional Club Rugby has agreed four media-rights deals in recent weeks which it hopes will increase the exposure of its competitions.
Aggressive bidding from free-to-air broadcasters in Ireland helped the Six Nations Committee double its media rights fee in the territory last week.
Irish pay-television broadcaster Setanta is thought to be paying less in its deal, agreed last week, for the Uefa Champions League than it does in the current cycle. Overall, however, Uefa has finished with an increase on the current cycle in Ireland thanks to increases in the value of the free-to-air rights.
Telco Virgin Media has said it will launch a new sports channel in Ireland as rebranding plans for commercial broadcaster TV3 were confirmed.
Irish public-service broadcaster RTÉ is considering sublicensing on sports rights next year in an effort to generate additional income, according to the Irish Times newspaper.
Irish commercial broadcaster TV3 has acquired rights for rugby union’s Six Nations Championship for four years, from 2018 to 2021.