TV4 (Sweden)

Latest Features

The Swedish Hockey League has ensured its long-term financial security by boosting the value of its domestic rights by over a third in a renewal with TV4 Media out to 2029-30.

The value of Uefa’s national-team rights in Scandinavia from 2022-23 has risen sharply, with the European governing body the latest rights-holder to prosper in the region amid a push by broadcasters to seal long-term deals for premium properties.

Rai, Mediaset and Sky were all expected to bid this week for a cut-price 2018 Fifa World Cup. The rights in Italy have plummeted in value since the national team failed to qualify for the tournament, losing a play-off to Sweden.

New inventory and strong broadcaster competition has seen the value of Uefa’s package of national team rights increase markedly in Scandinavia.

The International Ice Hockey Federation this week secured a strong increase in the value of the media and marketing rights to its World Championship, but some experts believe it could have earned even more.

TV4 Media, the Telia-owned broadcasting company that operates Swedish commercial broadcaster TV4, and Swedish public-service broadcaster SVT have acquired rights to the 2026 Fifa World Cup

TV4 Media, the Telia-owned broadcasting company that owns Swedish commercial broadcaster TV4, has acquired rights to the Uefa European Championships in 2024 and 2028 together with Swedish public-service…

Swedish pay-television broadcaster C More has retained exclusive rights to its flagship sports property in a new six-year deal with the Swedish Hockey League, the top division of ice hockey in the country

Swedish telecoms operator Telia has followed up its acquisition of Uefa Champions League rights with a five-season extension to its LaLiga broadcast rights agreement

Features

Uefa does good business for Euro 2016 in Sweden and Hong Kong

CAA Eleven enjoys fee increase for Euro 2016 in Norway

European Qualifiers deal is first sign that Discovery will stimulate Nordic market

CAA Eleven busts the pan-Nordic broadcaster consortium to go market by market with the European Qualifiers and Euro 2016

Ufa Sports faces a hard battle to hold on to World Championship handball rights

Pauline McVey, analyst for SportBusiness Intelligence, reviews television audiences for the recent Alpine World Ski Championships in key European markets

Decision to hand back golf rights allows rival to recover monopoly on top Tour golf and launch golf channel.