TV4 (Sweden)
Features
Swedish Hockey League secures long-term stability with strong TV4 Media renewal
The Swedish Hockey League has ensured its long-term financial security by boosting the value of its domestic rights by over a third in a renewal with TV4 Media out to 2029-30.
Uefa national-team rights value swells in Scandinavia in six-season deals
The value of Uefa’s national-team rights in Scandinavia from 2022-23 has risen sharply, with the European governing body the latest rights-holder to prosper in the region amid a push by broadcasters to seal long-term deals for premium properties.
Fifa and MP & Silva struggle in Italy as TV4 anticipates jackpot
Rai, Mediaset and Sky were all expected to bid this week for a cut-price 2018 Fifa World Cup. The rights in Italy have plummeted in value since the national team failed to qualify for the tournament, losing a play-off to Sweden.
Added inventory helps Uefa in Scandinavia
New inventory and strong broadcaster competition has seen the value of Uefa’s package of national team rights increase markedly in Scandinavia.
IIHF gets decent increase in long term renewal with Infront
The International Ice Hockey Federation this week secured a strong increase in the value of the media and marketing rights to its World Championship, but some experts believe it could have earned even more.