Rai, Mediaset and Sky were all expected to bid this week for a cut-price 2018 Fifa World Cup. The rights in Italy have plummeted in value since the national team failed to qualify for the tournament, losing a play-off to Sweden.
New inventory and strong broadcaster competition has seen the value of Uefa’s package of national team rights increase markedly in Scandinavia.
Swedish commercial and pay-television broadcaster TV4 has acquired rights to broadcast the forthcoming America's Cup World Series sailing event in Gothenburg.
Swedish public-service broadcaster SVT has secured a rights agreement for International Ice Hockey Federation events including the annual IIHF World Championship.
Swedish commercial and pay-television broadcaster TV4 has acquired rights for various American football events in the country over the next two years.
The Bonnier media group has secured full ownership of pay-television broadcaster C More Entertainment, a major broadcaster of sport in Scandinavia.
The International Ice Hockey Federation this week secured a strong increase in the value of the media and marketing rights to its World Championship, but some experts believe it could have earned even more.