Rai, Mediaset and Sky were all expected to bid this week for a cut-price 2018 Fifa World Cup. The rights in Italy have plummeted in value since the national team failed to qualify for the tournament, losing a play-off to Sweden.
New inventory and strong broadcaster competition has seen the value of Uefa’s package of national team rights increase markedly in Scandinavia.
The International Ice Hockey Federation this week secured a strong increase in the value of the media and marketing rights to its World Championship, but some experts believe it could have earned even more.
Uefa does good business for Euro 2016 in Sweden and Hong Kong
CAA Eleven enjoys fee increase for Euro 2016 in Norway
European Qualifiers deal is first sign that Discovery will stimulate Nordic market
CAA Eleven busts the pan-Nordic broadcaster consortium to go market by market with the European Qualifiers and Euro 2016
Ufa Sports faces a hard battle to hold on to World Championship handball rights