TV4 (Sweden)

Latest Features

Rai, Mediaset and Sky were all expected to bid this week for a cut-price 2018 Fifa World Cup. The rights in Italy have plummeted in value since the national team failed to qualify for the tournament, losing a play-off to Sweden.

New inventory and strong broadcaster competition has seen the value of Uefa’s package of national team rights increase markedly in Scandinavia.

The International Ice Hockey Federation this week secured a strong increase in the value of the media and marketing rights to its World Championship, but some experts believe it could have earned even more.

Uefa does good business for Euro 2016 in Sweden and Hong Kong

CAA Eleven enjoys fee increase for Euro 2016 in Norway

Swedish telco Telia has today (Friday) acquired media group Bonnier Broadcasting, with the SEK 9.2bn (€897.8m/$1.0

Swedish commercial and pay-television broadcaster TV4 has acquired rights to broadcast the forthcoming America's Cup World Series sailing event in Gothenburg.

Swedish public-service broadcaster SVT has secured a rights agreement for International Ice Hockey Federation events including the annual IIHF World Championship.

Swedish commercial and pay-television broadcaster TV4 has acquired rights for various American football events in the country over the next two years.

Features

European Qualifiers deal is first sign that Discovery will stimulate Nordic market

CAA Eleven busts the pan-Nordic broadcaster consortium to go market by market with the European Qualifiers and Euro 2016

Ufa Sports faces a hard battle to hold on to World Championship handball rights

Pauline McVey, analyst for SportBusiness Intelligence, reviews television audiences for the recent Alpine World Ski Championships in key European markets

Decision to hand back golf rights allows rival to recover monopoly on top Tour golf and launch golf channel.