Viacom18

The Pitch International agency bought out Board of Control for Cricket in India international rights after Viacom18 opted for a guaranteed income over attempting to sell the rights itself.

Viacom18 acquired exclusive rights to the ISL at the base price, with Reliance Industries, which majority-owns both entities, key to the long-term sustainability of the league.

Times Internet, owner of cricket-dedicated broadcaster Willow, has secured exclusive Board of Control for Cricket in India (BCCI) rights in North America, the Middle East and North Africa, and Southeast…

Australian pay-television broadcaster Foxtel has secured exclusive Board of Control for Cricket in India rights in a deal brokered by the Pitch International agency, SportBusiness understands

Media group Viacom18 has acquired exclusive rights to the Indian Super League, following the first-ever tender launched by the country’s top-tier football competition.

Last week’s sale of BCCI media rights indicates that bilateral series have likely passed their peak value, experts have told SportBusiness Media.

Viacom18 is thought to be the front runner to secure rights to the Indian Super League, the country’s top-tier football competition which has launched its first ever tender.

Viacom18-owned OTT platform JioCinema is showing India’s current tour of the West Indies after sublicensing co-exclusive digital rights in India from FanCode for a significant fee.

Recent deals in India for the Lanka Premier League and the new US-based Major League Cricket show there is no growing appetite for second- or third-tier T20 leagues from broadcasters in the market.

Media group Viacom18 has secured rights in India to the inaugural edition of the US-based Major League Cricket tournament

Anil Jayaraj, Viacom18’s chief executive officer for sports, has told SportBusiness Media that domestic digital advertising revenues from the 2023 Indian Premier League were almost three times higher than last year.

Media group Viacom18 has acquired rights in India to the domestic Ultimate Table Tennis league

Record viewership for the IPL on Disney Star’s channels points to the enduring strength of linear, Sanjog Gupta tells SportBusiness Media.

Sky has halved its cash rights fee for Indian Premier League rights in the UK and Ireland by striking a one-year, co-exclusive rights deal with DAZN.

Media group Viacom18 secured exclusive rights in India to the MotoGP motorcycling series for three years, from 2023 to 2025, after striking an advertising revenue share deal with events promoter Fairstreet Sports.